The Trouble With GAFA

February 27, 2018 tukaglobal375 Comments

A recent article from US News and World Report on the dominance of technology and the degeneration of political discourse. Zingales co-wrote an interesting book, Saving Capitalism from the Capitalists, that I previously posted about here.

The Trouble With Google and Facebook

Are the internet giants monopolies?

By James Warren Contributing Editor for OpinionFeb. 21, 2018, at 3:30 p.m.

LUIGI ZINGALES PROVIDES a window onto news illiteracy or at least social media’s penchant for the provocative over the reasoned.

Zingales is an economist at the Booth School of Business at the University of Chicago, whose main floor walls are lined with a photographic Murderer’s Row of Nobel laureates (nine, actually) in economics. You can occasionally find a real, live Nobelist at the salad bar in the upscale cafeteria just off an airy lobby atrium where elite students from around the globe (our future tech moguls, Fortune 500 chiefs and perhaps even well-heeled dictators) can be found chatting with an unmistakable aura of privilege and intellectual superiority.

The Padua, Italy native has inspired a nasty kerfuffle by inviting former Trump administration adviser Steve Bannon to campus (date to be determined), prompting both accusations of his promoting a “Nazi” and a sit-in by protesters during one of his classes. The university, where (some joke) fun goes to die, has long been the most honorable bastion of free speech and won’t buckle, as President Robert Zimmer reiterated during a conversation with The Wall Street Journal.

But if the citizenry were less ideologically convulsed, it might pay attention to Zingales’ actual work, which includes questions about more troubling forces than a humbled former Donald Trump Svengali.

In sum, are Facebook and Google monopolies?

Zingales first broached the matter in a podcast he co-hosts with Kate Waldock of Georgetown University and now goes into greater detail both in a conversation with George Mason University’s Tyler Cowen found in Booth’s magazine and in a phone chat.

Zingales is troubled by their power, but Cowen really isn’t as he noted some obvious realities: Most people love them and the price is right. They have ascended because they’re doing a better job than media competitors. Their growing market share, especially of ad dollars, is a function of being very good during a period where our choice in media has never been greater.

Zingales demurred and contends, for starters, that we pay a greater price than imagined, most notably in the personal data we give up. Oddly, we may not place as great a value on that data as we might and do seem less and less concerned about privacy. We don’t really appreciate all the information we routinely dispense as we google and post on Facebook.

So, to that extent, data is the new oil and Facebook is our new Rockefeller, harkening to the days of Standard Oil’s monopoly. Cowen disagrees, noting that, in his mind, Facebook’s product is free and it doesn’t have a monopoly on his attention, as Rockefeller did on our gasoline.

Zingales countered that the control of data is worse and gives the giant platforms an increasing hold over other sectors, especially as artificial intelligence grows. It’s not quite a traditional monopoly but a dangerously unceasing leverage of influence.

In his very civil debate with Cowen, he said, “I’m not advocating regulation; I’m advocating a reallocation of data ownership. I don’t want to tax them; I want more competition. You want, as you said, a walled garden. In a walled garden, there are two factors at play. One benefits the consumer. The other creates a moat to block competitors from coming in and to build a bigger and bigger monopoly.”

“These companies discriminate on a commercial basis. If you are a competitor, you’re at the bottom of the list,” he added. “If I own the railways, I can’t charge you double the price because you’re my competitor, while my friends get it for free. That’s the law of the land in the U.S.: If you are a public utility with certain characteristics, you must provide service on equal terms to everybody.”

And, while he pointed to the effectiveness of European media and data regulation (and argued that prices have gone down and competition increased for products such as phones), he doesn’t call for immediate regulation but, at the minimum, a more explicit understanding of the giants’ power.

“It’s not a straightforward thing,” he says in a phone chat. “The solution is not saying there is no problem or jumping the gun. In my first line of attack, it’s saying I want to make the market more competitive by introducing rules to make it more competitive.“

Take a look at the increasing Facebook-Google stranglehold on digital advertising. Yes, there is greater access these days to information (including, he jests, people wasting time on academics’ blogs), but really good information has to be paid for. The decline in that lifeblood of a democracy is vivid, especially in local media markets.

“I am not trying to go back to good old days. They weren’t that good and they are not coming back. But saying there is no problem would be excessive. Facebook and Google are extremely good at transmitting information but not at creating information,” he says.

Good information is a public good, he contends, as he was reminded of when watching “The Post,” the Steven Spielberg-Meryl Streep-Tom Hanks movie on The Washington Post’s coverage of the Pentagon Papers.

He recalls how when The Post was concerned about The New York Times’ blockbuster initial coverage, “they go out and buy ten copies of The Times. We are not used to that anymore. Modern technology has made ease of reproduction easier,” and disrupted business models. These days, just find a free digital version of the story.

If the Justice Department’s antitrust division sought his counsel, he’d try to figure ways to increase competition, be stricter with Google in assuring search brings unbiased results from both a commercial and political point of view and try to somehow limit the size of the digital ad market it and Facebook control.

“Maybe put a strict limit that they can’t control more than x-percent in that market,” he says. Some of the very media concentration limits ditched by Trump’s Federal Communications Commission should probably be revived for the internet age, he suspects, with last week’s Robert Mueller indictments of Russian trolls only underscoring the influence of Facebook, especially (not to mention the growing inability of Americans to distinguish real from phony).

“I’m not against [Facebook and Google],” Zingales says. “I just worry about their power.”

And then, of course, there’s that guy, Bannon, and the very harsh public debate that’s included the depressingly liberal use of the word “Nazi.” It’s perhaps more concerning than the role of Facebook and Google.

“We don’t have a date yet. But what’s shocked me is that extremism of some positions. I am actually more worried about the future of the nation as a result,” he says.

Tech Dystopia?

February 7, 2018February 8, 2018 tukaglobal437 Comments

Below are excerpts from a fascinating series of articles by The Guardian (with links). The articles address many of the ways that Internet 2.0 network media models such as Google, Facebook, YouTube, Instagram, etc. are transforming, and in many cases undermining, the foundations of a democratic humanistic society. These issues motivate us at tuka to design solutions to the great question of life’s meaning.

Personally, I don’t believe this dystopia will come to pass because humans are quite resilient as a species and eventually our humanist qualities will dominate our biological urges and economic imperatives. We have free will and ultimately, we choose correctly.

Perhaps that is an overly optimistic opinion, but Internet (or Web) 3.0 technology is rewriting the script with applications that reassert human control over the data universe. We will build more humanistic social communities that employ technology, with the emphasis always on the human. We see this now with the growing refusal to surrender to Web 2.0 by tech insiders.

See excerpts and comments below.

“If politics is an expression of our human will, on individual and collective levels, then the attention economy is directly undermining the assumptions that democracy rests on.” If Apple, Facebook, Google, Twitter, Instagram, and Snapchat are gradually chipping away at our ability to control our own minds, could there come a point, I ask, at which democracy no longer functions?

‘Fiction is outperforming reality’: how YouTube’s algorithm distorts truth

Paul Lewis February 2, 2018

There are 1.5 billion YouTube users in the world, which is more than the number of households that own televisions. What they watch is shaped by this algorithm, which skims and ranks billions of videos to identify 20 “up next” clips that are both relevant to a previous video and most likely, statistically speaking, to keep a person hooked on their screen.

Company insiders tell me the algorithm is the single most important engine of YouTube’s growth. In one of the few public explanations of how the formula works – an academic paper that sketches the algorithm’s deep neural networks, crunching a vast pool of data about videos and the people who watch them – YouTube engineers describe it as one of the “largest scale and most sophisticated industrial recommendation systems in existence”.

We see here the power of AI data algorithms to filter content. The Google response has been to “expand the army of human moderators.” That’s a necessary method of reasserting human judgment over the network.

The primary focus of the article then turns to politics and the electoral influences of disinformation:

Much has been written about Facebook and Twitter’s impact on politics, but in recent months academics have speculated that YouTube’s algorithms may have been instrumental in fuelling disinformation during the 2016 presidential election. “YouTube is the most overlooked story of 2016,” Zeynep Tufekci, a widely respected sociologist and technology critic, tweeted back in October. “Its search and recommender algorithms are misinformation engines.”

Apparently, the sensationalism surrounding the Trump campaign caused YT’s AI algorithms to push more video feeds favorable to Trump and damaging to Hillary Clinton. One doesn’t need to be a partisan to recognize this was probably true for this particular media channel and its business model that values more views more than anything else.

However, this reality can also be distorted to present a particular conspiracy narrative of its own:

Trump won the electoral college as a result of 80,000 votes spread across three swing states. There were more than 150 million YouTube users in the US. The videos contained in Chaslot’s database of YouTube-recommended election videos were watched, in total, more than 3bn times before the vote in November 2016.

This, unfortunately, is cherry-picking statistical inferences concerning the margin of voting support. What was significant in determining the 2016 election outcome was not 80,000 votes across three states, but a run of popular vote wins in 2,623 of 3,112 counties across the U.S. This 85% share could not be an accident, nor could it be due to the single influence of disinformation, Russian or otherwise. The true difference in the election was not revealed by the popular vote total or the Electoral College vote, but by the geographical distribution of support. One can argue about which is more critical to democratic governance, but this post is about electronic media content, not political analysis.

The next article further addresses how technology is influencing our individual behaviors.

‘Our minds can be hijacked’: the tech insiders who fear a smartphone dystopia

Paul Lewis October 6, 2017

Justin Rosenstein had tweaked his laptop’s operating system to block Reddit, banned himself from Snapchat, which he compares to heroin, and imposed limits on his use of Facebook. But even that wasn’t enough. In August, the 34-year-old tech executive took a more radical step to restrict his use of social media and other addictive technologies.

A decade after he stayed up all night coding a prototype of what was then called an “awesome” button, Rosenstein belongs to a small but growing band of Silicon Valley heretics who complain about the rise of the so-called “attention economy”: an internet shaped around the demands of an advertising economy.

The extent of this addiction is cited by research that shows people touch, swipe or tap their phone 2,617 times a day!

There is growing concern that as well as addicting users, technology is contributing toward so-called “continuous partial attention”, severely limiting people’s ability to focus, and possibly lowering IQ. One recent study showed that the mere presence of smartphones damages cognitive capacity – even when the device is turned off. “Everyone is distracted,” Rosenstein says. “All of the time.”

“The technologies we use have turned into compulsions, if not full-fledged addictions,” Eyal writes. “It’s the impulse to check a message notification. It’s the pull to visit YouTube, Facebook, or Twitter for just a few minutes, only to find yourself still tapping and scrolling an hour later.” None of this is an accident, he writes. It is all “just as their designers intended”.

Tristan Harris, a former Google employee turned vocal critic of the tech industry points out that… “All of us are jacked into this system. All of our minds can be hijacked. Our choices are not as free as we think they are.”

“I don’t know a more urgent problem than this,” Harris says. “It’s changing our democracy, and it’s changing our ability to have the conversations and relationships that we want with each other.”

…

Harris believes that tech companies never deliberately set out to make their products addictive. They were responding to the incentives of an advertising economy, experimenting with techniques that might capture people’s attention, even stumbling across highly effective design by accident.

“Smartphones are useful tools,” says Loren Brichter, a product designer. “But they’re addictive. Pull-to-refresh is addictive. Twitter is addictive. These are not good things. When I was working on them, it was not something I was mature enough to think about.”

The two inventors listed on Apple’s patent for “managing notification connections and displaying icon badges” are Justin Santamaria and Chris Marcellino. A few years ago Marcellino, 33, left the Bay Area and is now in the final stages of retraining to be a neurosurgeon. He stresses he is no expert on addiction but says he has picked up enough in his medical training to know that technologies can affect the same neurological pathways as gambling and drug use. “These are the same circuits that make people seek out food, comfort, heat, sex,” he says.

“The people who run Facebook and Google are good people, whose well-intentioned strategies have led to horrific unintended consequences,” he says. “The problem is that there is nothing the companies can do to address the harm unless they abandon their current advertising models.

But how can Google and Facebook be forced to abandon the business models that have transformed them into two of the most profitable companies on the planet?

This is exactly the problem – they really can’t. Newer technology, such as distributed social networks tracked by blockchain technology, must be deployed to disrupt the dysfunctional existing technology. New business models will be designed to support this disruption. Human behavioral instincts are crucial to successful new designs that make us more human, rather than less.

James Williams does not believe talk of dystopia is far-fetched. …He says his epiphany came a few years ago when he noticed he was surrounded by technology that was inhibiting him from concentrating on the things he wanted to focus on. “It was that kind of individual, existential realization: what’s going on?” he says. “Isn’t technology supposed to be doing the complete opposite of this?”

The question we ask at tuka is: “What do people really want from technology and social interaction? Distraction or meaning? And how do they find meaning?” Our answer is self-expression through creativity, sharing it, and connecting with communities.

Williams and Harris left Google around the same time and co-founded an advocacy group, Time Well Spent, that seeks to build public momentum for a change in the way big tech companies think about design.

“Eighty-seven percent of people wake up and go to sleep with their smartphones,” he says. The entire world now has a new prism through which to understand politics, and Williams worries the consequences are profound.

The same forces that led tech firms to hook users with design tricks, he says, also encourage those companies to depict the world in a way that makes for compulsive, irresistible viewing. “The attention economy incentivizes the design of technologies that grab our attention,” he says. “In so doing, it privileges our impulses over our intentions.”

That means privileging what is sensational over what is nuanced, appealing to emotion, anger, and outrage. The news media is increasingly working in service to tech companies, Williams adds, and must play by the rules of the attention economy to “sensationalize, bait and entertain in order to survive”.

In the wake of Donald Trump’s stunning electoral victory, many were quick to question the role of so-called “fake news” on Facebook, Russian-created Twitter bots or the data-centric targeting efforts that companies such as Cambridge Analytica used to sway voters. But Williams sees those factors as symptoms of a deeper problem.

It is not just shady or bad actors who were exploiting the internet to change public opinion. The attention economy itself is set up to promote a phenomenon like Trump, who is masterly at grabbing and retaining the attention of supporters and critics alike, often by exploiting or creating outrage.

Orwellian-style coercion is less of a threat to democracy than the more subtle power of psychological manipulation, and “man’s almost infinite appetite for distractions”.

“The dynamics of the attention economy are structurally set up to undermine the human will,” Williams says. “If politics is an expression of our human will, on individual and collective levels, then the attention economy is directly undermining the assumptions that democracy rests on.” If Apple, Facebook, Google, Twitter, Instagram, and Snapchat are gradually chipping away at our ability to control our own minds, could there come a point, I ask, at which democracy no longer functions?

Our politics will survive and democracy is only one form of governance. The bigger question is how does human civilization survive if our behavior becomes self-destructive and meaningless?

The Genius? of Silicon Valley?

January 12, 2018January 10, 2018 tukaglobal580 Comments

Here’s a review of Franklin Foer’s new book, World Without Mind: The Existential Threat of Big Tech. What we’re seeing here is the slow breaking of the next wave of tech, from Web 2.0 to Web 3.0, where the users take back control and are treated as more than mindless sources of data. It took a long time to transition the world out of feudalism and we’re still in the very early stages of throwing off the yolk of data exploitation and tyranny. Algorithms cannot guide humanity.

The genius and stupidity of Silicon Valley

theweek.com/articles/731764/genius-stupidity-silicon-valley

Knowledge is a tricky thing.

Acquiring and deploying it to change the world through technological innovations can inspire great confidence and self-certainty in the person who possesses the knowledge. And yet, the confidence and self-certainty is nearly always misplaced — a product of the knower presuming that his expert knowledge of one aspect of reality applies equally to others. That’s one powerful reason why myths about the place of knowledge in human life so often teach lessons about hubris and its dire social, cultural, and political consequences.

Franklin Foer’s important new book, World Without Mind: The Existential Threat of Big Tech, is best seen as a modern-day journalistic retelling of one of those old cautionary tales about human folly. Though he doesn’t describe his aim in quite this way, Foer sets out to expose the foolishness and arrogance that permeates the culture of Silicon Valley and that through its wondrous technological innovations threatens unintentionally to wreck civilizational havoc on us all.

It’s undeniable that Silicon Valley’s greatest innovators know an awful lot. Google is an incredibly powerful tool for organizing information — one to which no previous generation of human beings could have imagined having easy and free access, let alone devising from scratch, as Larry Page and Sergey Brin managed to do. The same goes for Facebook, which Mark Zuckerberg famously created in his Harvard dorm room and has become a global powerhouse in a little more than a decade, turning him into one of the world’s richest men and revolutionizing the way some two billion people around the world consume information and interact with each other.

That’s power. That’s knowledge.

But knowledge of what?

Mostly of how to program computers and deploy algorithms to sort through, organize, cluster, rank, and order vast quantities of data. In the case of Facebook, Zuckerberg obviously also understood something simple but important about how human beings might enjoy interacting online. That’s not nothing. Actually, it’s a lot. An enormous amount. But it’s not everything — or anything remotely close to what Silicon Valley’s greatest innovators think it is.

When it comes to human beings — what motivates them, how they interact socially, to what end they organize politically — figures like Page and Zuckerberg know very little. Almost nothing, in fact. And that ignorance has enormous consequences for us all.

You can see the terrible problems of this hubris in the enormously sweeping ambitions of the titans of technology. Page, for instance, seeks to achieve immortality.

Foer explains how Page absorbed ideas from countercultural guru Stewart Brand, futurist Ray Kurzweil, and others to devise a quasi-eschatological vision for Google as a laboratory for artificial intelligence that might one day make it possible for humanity to transcend human limitations altogether, eliminating scarcity, merging with machines, and finally triumphing over mortality itself. Foer traces the roots of this utopianism back to Descartes’ model of human subjectivity, which pictures a spiritual mind encased within and controlling an (in principle, separable) mechanical body. If this is an accurate representation of the mind’s relation to its bodily host, then why not seek to develop technology that would make it possible to deposit this mind, like so much software, into a much more durable and infinitely repairable and improvable computer? In the process, these devices would be transformed into what Kurzweil has dubbed “spiritual machines” that could, in principle, enable individuals to live on and preserve their identities forever.

The problem with such utopian visions and extravagant hopes is not that they will outstrip our technological prowess. For all I know, the company that almost instantly gathers and ranks information from billions of websites for roughly 40,000 searches every second will some day, perhaps soon, develop the technical capacity to transfer the content of a human mind into a computer network.

The problem with such a goal is that in succeeding it will inevitably fail. As anyone who reflects on the issue with any care, depth, and rigor comes to understand, the Cartesian vision of the mind is a fiction, a fairy tale. Our experience of being alive, of being-in-the-world, is thoroughly permeated and shaped by the sensations, needs, desires, and fears that come to us by the way of our bodies, just as our opinions of right and wrong, better and worse, noble and base, and just and unjust are formed by rudimentary reflections on our own good, which is always wrapped up with our perception of the good of our physical bodies.

Even if it were possible to transfer our minds — our memories, the content of our thoughts — into a machine, the indelible texture of conscious human experience would be flattened beyond recognition. Without a body and its needs, desires, vulnerabilities, and fear of injury and death, we would no longer experience a world of meaning, gravity, concern, and care — for ourselves or others. Which also means that Page’s own relentless drive to innovate technologically — which may well be the single attribute that most distinguishes him as an individual — would vanish without a trace the moment he realized his goal of using technological innovations to achieve immortality.

An immortal Larry Page would no longer be Larry Page.

Zuckerberg’s very different effort to overcome human limits displays a similar obliviousness to the character of human experience, in this case political life — and it ends with a similar paradox.

Rather than simply providing Facebook’s users with a platform for socializing and sharing photos, Zuckerberg’s company has developed intricate algorithms for distributing information in each user’s “news feed,” turning it into a “personalized newspaper,” with the content (including advertisements) precisely calibrated to his or her particular interests, tastes, opinions, and commitments. The idea was to build community and bring people together through the sharing and dissemination of information. The result has been close to the opposite.

As Facebook’s algorithms have become more sophisticated, they have gotten better and better at giving users information that resembles information they have previously liked or shared with their friends. That has produced an astonishing degree of reinforcement of pre-existing habits and opinions. If you’re a liberal, you’re now likely only to see liberal opinions on Facebook. If you’re conservative, you’ll only see conservative opinions. And if you’re inclined to give credence to conspiracy theories, you’ll see plenty of those.

And maybe not just if you favor conspiracy theories. As we’ve learned since the 2016 election, it’s possible for outside actors (like foreign intelligence services, for example) to game the system by promoting or sponsoring fake or inflammatory stories that get disseminated and promoted among like-minded or sympathetic segments of the electorate.

Facebook may be the most effective echo chamber ever devised, precisely because there’s potentially a personalized chamber for every single person on the planet.

What began with a hope of bringing the country and the world together has in a little over a decade become one of the most potent sources of division in a deeply divided time.

And on it goes, with each company and technology platform producing its own graveyards full of unintended consequences. Facebook disseminates journalism widely but ends up promoting vacuous and sometimes politically pernicious clickbait. Google works to make information (including the content of books) freely available to all but in the process dismantles the infrastructure that was constructed to make it possible for people to write for a living. Twitter gives a megaphone to everyone who opens an account but ends up amplifying the voice of a demagogue-charlatan above everyone else, helping to propel him all the way to the White House.

Foer ends his book on an optimistic note, offering practical suggestions for pushing back against the ideological and technological influence of Silicon Valley on our lives. Most of them are worthwhile. But the lesson I took from the book is that the challenge we face may defy any simple solution. It’s a product, after all, of the age-old human temptation toward arrogance or pride — only now inflated by the magnitude of our undeniable technological achievements. How difficult it must be for our techno-visionaries to accept that they know far less than they’d like to believe.

The Death of Culture?

December 22, 2017December 22, 2017 tukaglobal691 Comments

Designing a Sustainable Creative Ecosystem

Too Much information = The Death of Culture?

The major creative industries of music, photography, print, and video have all been disrupted by digital technology. We know this. As Chris Anderson has argued in his book Free, the cost of digital content has been driven towards zero. How could this be a bad thing? Well, TMI (Too Much Information — in this case, Too Much Content) is the curse of the Digital Age. It means creators make no money and audiences can’t find quality content amidst all the noise.

The end result will be a staleness of content and stagnant creative markets, i.e., the slow death of culture. So, how did this happen and what do we do about it?

View the rest of the story on Medium.

Create – Share – Connect

November 6, 2017November 6, 2017 tukaglobal731 Comments

Below is a sample of Facebook comments for a FB community group called Musicians Unite. They posed the question above, “Why do you play music??” These are some of the hundreds of answers they received. It all pretty much boils down to the same thing.

Was there ever any doubt? tuka

Top Comments

52 Shares

‪Tracy A. Gaynor‪ It’s inside of me. A force of its own. I started playing piano at the age of five. It’s its own entity within me. Just as I breathe, need water and sustenance, I need music. I play music because it is my very soul.

‪Russell M Price‪ We musicians have a need to do it as well as a love for it. We don’t think regular people. Our outlook on the world is definitely different. Plus we look cool when we’re on stage. lol

‪John Payne‪ I do it because the constant melodies in my head have to get out somehow . Players know what I am talking about, so do their wives or girlfriends. besides what else could I do with four sets of drums.

‪Robert Bryant‪ Because I have to. ‪Not for money or applause or recognition or anything that. Just for the pure enjoyment I get out of playing and singing. If i couldn’t sing and play I don’t know what I would do.

‪Corey Shockey‪ I have to create. Music, my woodshop, or whatever. I just love the process of making something out of nothing. If others enjoy my work, great. If not, at least I enjoyed the process of making it happen.

‪Eric Hachey‪ I started loving music when i was 4 i then got a guitar and learned to play sing and write i found out that it brang people together and they danced sang and were happy i still play and I’m 60 next month music is magical life force

‪Graham Byrne‪ it keeps me sane,focused,gives me confidence,stops the bouts of depression,makes me smile,blanks out all the negative people/things in this world,and because my granddad and all the beautiful music that’s inspired me .. oh and because I’m not a great cook or cleaner ‪:)

‪Stanley E. Supranowicz Jr.‪ At first, I had a burning desire to just rock, honestly. Had no illusions of being a rock star. After a while, it became second nature, and I honestly feel I have something to say, and a unique perspective on some things.

‪Steve Barlow‪ My whole life I’ve loved music more than anything, it is the most powerfull force on Earth, and it subconsciously unites strangers.

‪Jonathan Baker‪ Often times I am able to shut out all my problems and escape into a world of sound waves where I can reflect on my life from another perspective. When I write a song it just comes out and I don’t understand it’s meaning until some time later when I play it back and I learn the meaning of my own song.

‪Ron Reed‪ Because I love to play. Started playing at eleven, in school. Trombone, tuba, baritone. After school I learned guitar, then drums. Now I play bass, have been for nearly thirty years. I couldn’t imagine life without playing.

‪Glenn Basil II‪ Becuz it was meant to be, long before I picked up an instrument I’d sing and write lyrics, it just evolved naturally, but then being able to play well enuff to entertain ppl is the real reward, its such a great feeling being able to help ppl forget about their problems and life and just Groove! With or without an audience I’ll always play, I have to. But I was born to play AND entertain!

‪Scott Cardone‪ So many reasons. Pure enjoyment, the once every ten years or so, I give myself the goosebumps , but most of all, it’s the great escape from the reality’s of Life…‪plus it’s an addiction

‪Mark Bertini‪ The story goes I was dancing in the crib before so could walk, whistling before I could talk. Music chose me I didn’t choose music. We have a symbiotic relationship and it runs in my blood and family history.

‪Gary Edmisten‪ Because I can. Plus it helps a great deal that I was born with it in my blood. I am a third generation musician and have always been so grateful to have come from a musically inclined family. Without music I probably would have never amounted to much of anything.

‪Theo Sanders‪ Because it brings joy to others (maybe some pain also when I play as I’m still learning) but it makes me happy also and you get to meet some awesome people. Most of my best friends were made through music. Also it reduces the risks of dementia as it is in my family history. It’s the only activity that requires you to use both sides of your brain.

‪Travis-John Wingert‪ Music is my attempt to externalize representations of my contradictionary life. Music is tactile, but also ephemeral, or abstract, and this allows it to tap straight into the paradox of our minds, foregoing cognitive dissonance. Music is the most influ…See More

‪Bryan Ferguson‪ I’ve asked myself this question so many times, but it’s a passion, if you get paid what you should, it’s great, but an appreciative audience gives you lots back as well, when you can connect with people through music, it is a beautiful thing….I’ve h…See More

‪Emilie Scanlon‪ Because at this point, I can’t live without it. It’s been the core of my life for so long. If I lost my ability to play and to sing, I would lose all reason to live.

‪Brian Lehnert‪ So I don’t kill myself also when your band clicks that shiver down your spine can’t help but smile and idiot kind of shit that’s the actual best feeling in the world I’ve never been happier than in those moments

‪Steve Bloom‪ This is why we use a subtle mantra in meditation. Sound is our deepest more easy path to the universal Unified Field of pure energy and consciousness.

‪Isaiah Scott‪ When I see everyone’s shining eyes and joy when I perform, whether classical or rock music, it gives me meaning (especially when I see little kids get sooo excited and sing and dance). I live to play music.

‪Mark Johns‪ You might as well ask why do I breathe because I have to music is ever much a part of my life as eating and breathing

‪Nosforotu Poet‪ No simple answer. The music is a driving force to compliment my poetry and art all are which come from the core of my soul. I need it just breathing in physical the arts are breathing for my soul.

‪Matthew Downey‪ There isn’t anything else worth doing. And if i didn’t i would probably perish. When i don’t play at least a little i feel physically ill.

‪Al Urezzio‪ At the age of 8 yrs old it created a feeling inside my heart & soul .. so now after 59 yrs , its a way of life .. never to change ..

‪Ernest McDaniel‪ That’s asking my why I breathe. Music is life. Without music there would be no life. Music is what connects you to your soul and gives you an outlet to express it. Music is the best therapy of all time.

‪Tom Maillie‪ My grandfather had a band and I have memories being mesmerized by watching them play as early as 5 or 6 years old. I knew then that playing music was something I wanted to do.

‪David Kaminester‪ Because I have a burning need to. It’s as simple as that. I have melodies in my head all the time. It would drive me crazy not to dispel that energy.

‪Chet Santia III‪ As a quasi introverted person playing music and performing are what helped me to connect the music became my voice, literally and figuratively! It gave me a voice!

‪Chris Williams‪ I do it because it’s a great way to express feelings and I’m just driven to the art of it and most recently I use it to express praise for God.

‪Ronnie Houston‪ It’s my drug of choice, my medicine. Thanking the creator endowing me with musical skills and creativity, and the ability to use them.

‪Devin Kimmel‪ Because it has become a part of me. It’s the most personal language to speak, and without it, I would have died a long time ago.

‪Claudine Langille‪ Music has always been the center of my universe, and I was really surprised when I got older and learned not everyone is wired that way!

‪André Cruz Glennhammar‪ I know it’s a very typical thing to say, but I didn’t choose to, music just opened my eyes to everything this world has to offer.

‪Ed McCoy‪ Because it’s fun! When you improve to the point where you can play most anything you hear, it’s really a blast!

‪Mark Alaniz‪ If you are given a gift,it should be shared.A song can take you places you might not otherwise be able to go to.

‪Jim Wilbanks‪ I play at church .it is my way of saying thank you to god for my life .family and so on .giving back to him .

‪Tammy Mitchell-Woods‪ I dont have a choice..i cant and wouldnt wnt to be able to separate from it…its a part of me…i HAVE to play

‪Ken Medlock‪ I guess God made me that way. Must be, because I have been involved for 40 + yrs. w/o any former music education ever.

‪Rob Gregson‪ For extra income but if i was doing it full time I’d be homeless an starving lol it’s fun tho an for my on needs

‪Jo Douglass‪ Play. = enjoyment/pleasure derived from a certain activity..why doesn’t everyone music the same way? we are all different notes on the same page? we could wank on for days! **guitarists joke

‪Jerome Blaha‪ …for fun and mental health–

‪Mike Dattilo‪ If I didn’t, I would be dead inside…

‪Isaiah Kavanamur‪ Anyone play music to lose themselves just for a bit

‪James Salisbury‪ Because I love it and because it’s my therapy lol

‪John Billigen‪ For life and to thank the Almighty for blessing me with this TALENT

‪Katie Kayhaos‪ That’s someone asking me why I breathe..

‪Courtney Daisey‪ Music is who I am. Without music, my soul would be an empty shell, a mere shadow of my true self.

‪Tim Starace‪ I do it for the free pitchers of diet coke…

‪Adam Jago‪ To Escape this cold cold world. And the monster inside me won’t let me think about anything else!

‪Marion Shepherd‪ Music is apart of me I can’t help myself.

‪Steven Militare‪ It is a large part of my soul.

‪Gary Fairbanks‪ It’s a part of who you are!

‪Don Kumpula‪ It’s who I am. To not play isnt even an option.

‪Josh Murrow‪ Simple. So I don’t hit people. I hit the skins. The best release. Both physically and mentally. Just the best release.

‪Jimmy Paul‪ I quote the great Tobiah Hale

‪“I’m just too dumb to quit!!”

‪Larry Johnson‪ Because one day I’ll be a rock star

‪Randall Wilson‪ Because it was bred in my blood !!!!!!

‪Dellwood Washington‪ Music is a part of my life that came with me when I came in this world

‪Jesse Smith‪ Because God gave me the talent to do so.

‪Alberto Pabon‪ Cause the Lord blessed me to do so. I owe it all to him.

‪Hideaki Yamakado‪ Because When I play music, I feel happy. Music makes my life better.

‪Kearon Andrew O’Brien‪ Love the sound of guitar. When l play it makes me feel famous. lol ‪Music is fun

‪Mike Ceely‪ music soothes the savage beast in me .it is the beat a my life

‪DScott Lloyd‪ It’s when I feel the most…. myself. …if that makes sense.

‪Rick Williamson‪ It’s instant gratification and allows me to leave the ground behind.

‪Dalton Mitchell‪ To let out the mean shit talking , anti-establishment but positive empath within.

‪Tom Humpston‪ Because I can’t NOT play music. It’s as much a part of me as breathing.

‪Thomas Hopper‪ I have no idea, I just do.

‪Charles Buie‪ Can’t help it. It’s inside me and wants to come out.

‪Rick Huff‪ I was born with that stuff. Can’t explain it. Just came naturally

‪William Graham Harper‪ To pass on a little love to my fellow man !!!

‪Peter S. Sportino‪ I love it! That it in a nutshell. There is no complicated explaination. That’s it!

‪James Keith Webb‪ That easy I love music it moves my soul!!!!!

…Read the book and harness the power!

The Logic of tuka

October 23, 2017October 23, 2017 tukaglobal313 Comments

Many people, introduced to the concept developed here under the tuka ecosystem model, have asked, “So, what makes tuka different?”

Cribbing from Socrates, we would answer that question by posing two of our own:

Why do people use the Internet?

I believe we can come up with a lot of different reasons people have embraced the Internet, despite the fact that sitting in front of a computer screen or thumbing a smartphone for hours is bad for the eyes, the hands, the posture and the back! But, one gains access to the world’s information at one’s finger-tips. We can be much more efficient and productive by having access to more information at much lower cost than in the past.

But those reasons just beg the question as to why having access to more and more information is important. Well, yes, information can be valuable, especially if it makes us more productive with our scarce resources of time and energy. In other words, information is valuable because informed knowledge empowers us to do more of the things we want to do, at less cost.

So, what is it we want to do? [That’s really a rhetorical question because there are literarily billions of valid answers.]

Let’s move on to question #2 and maybe it will become clear what we’re getting at.

2. Why do so many people use Facebook?

I think the answers to this question are quite different from the answers to the previous question. I doubt Facebook makes anybody more productive, unless one is running viral ad campaigns. Facebook and its fellow social media platforms actually seem to be the biggest time-wasters since the advent of the Internet! But apparently users are not only attracted to social media, they become addicted to it. How and why?

I believe the answer is found in psychology and the human need to be connected to others. As Aristotle wrote, “Man is a social animal,” (and woman perhaps even more so?). And we connect by sharing information with each other that ranges from silly gossip to important and relevant knowledge (like how to survive a natural disaster).

And the connection is as, if not more, important as the information being shared. This is a key insight into information technology because it tells us what’s really going on behind all this BIG DATA.

If we work backward from this goal of connection we see that connection is driven by the human instinct to connect by sharing, which is rooted in some initial step to create whatever it is we wish to share. Connection <- Sharing <- Creating. Here we have reverse engineered the internal logic of the tuka creative social media ecosystem: Create -> Share -> Connect, which repeats in an endless feedback loop.

So, the point of this post is to show that tuka is not really about what a new technology tool can do for us, but about what we can do with technology to be more like who we really are.