Hi and WELCOME!
This is our first post on the tuka blog, where we hope to get into the weeds on this idea of a creative media ecosystem. We understand the question “what is tuka?” at this point invites more questions than answers and we hope to balance that out through an on-going discussion.
Just to establish a frame for future reference, there are a few values that we at tuka support as a community. These values are infused in our chosen Mission:
- We believe that personal creativity and social sharing is essential to the human experience and the search for life’s meaning. We choose not to artificially categorize creativity by creating walled gardens between various media and genres. Thus, we do not try to impose any separation between musicians, photographers, authors, poets, videographers, etc. Nor do we attempt to divide content creators from their creatively-minded audiences and consumers. Through the media platform, you choose what to plant in your personal garden, thereby enabling creativity to cross-pollinate.
- We believe the future of data network technology must necessarily move toward more participatory exchange and management of information data, with greater individual ownership and control. In other words, it’s your data and it’s your personal asset to exchange, monetize, etc., as you see fit. This is about more than just privacy. To allow someone else to exploit that value without your expressed permission is akin to sharecropping rather than homesteading. Personal information is an asset as important as your labor, skills, and capital.
- Decentralization, as opposed to centralization, is fundamental to this new world.
- Many of us willingly share our creative output for free, so the primary focus on monetization is misguided in our view. Yes, we’d all like to make more money, but more important is the intrinsic value of what we do to make that money. From a purely economic point of view, in the world of FREE, data value has become more valuable than transaction value. In other words, connections are more important than sales.
So, as we build awareness, these values are our touchstones. So please comment at will and join our creative community.
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