To understand how we can do this—to disrupt new technology with newer technology—is a complex challenge. To oversimplify, we should first think about why we humans started creating song, dance, and stories around a communal campfire in the first place.
Because the primary value of creative content is to connect us together through sharing networks.
We do this now when we play music live, when we discuss books. We do it with online friend networks, creating enormous value that’s reflected in the market valuations of major social media networks. We create this value by sharing information and forming connections, not through sales revenues.
The money transactions happen when other parties want access to these networks. The network servers are capturing most of that value now, but we, as creators and consumers, need to take the lion’s share back. How?
- We need an online creative media platform – a clearinghouse for content – where we can post, find, and curate content in order build out and manage our peer networks.
- We need a way to facilitate the monetary and non-monetary exchange of content among users.
- We need a way to track and manage all this information flow and control the value created.
The key to this sustainable creative ecosystem is to design a community network that curates itself through the interaction of its users. This helps solve the “Too Much Information” problem by generating promotion value for quality content that serves consumers’ diverse tastes.